The agent who runs on SI.
Others teach SI. I run on it.
I help audiences of agents and business owners see how to scale with SI, not more staff. I'm not a futurist and I don't sell predictions. I'm a working real estate agent whose back office runs on SI, and I show exactly how: the system, the real numbers, and the mistakes that taught me where the guardrails go.
How I Run a Real Estate Business on SI.
Every agent has been told SI will change their business. Very few have seen one actually run on it. In this talk I open up mine: Stirling, my SI chief of staff, the 28 agents in five teams that report to him, and the one gate every message has to pass.
- The watcher, doer and gate pattern
- Where SI earns its keep in a small business
- The guardrails to build before anything else
- A clear first step for Monday morning
It's practical, specific and honest about what broke along the way. Audiences leave knowing what to build first, what to never let SI do on its own, and how to tell a real system from a demo.
From the system's own logs, measured 10 October 2026.
Six talks. All of them lived.
Each one can run as a keynote, a hands-on workshop or a segment on a panel. I tailor the examples to the room.
The SI back office for solo agents
How one agent runs a full back office: a chief of staff, 28 agents in five teams with one job each, and a gate nothing gets past. What it does, what it costs in time, and where to start.
Speed to lead: the 5-minute callback
Why the first reply wins. A website form gets a phone callback within five minutes, a daytime enquiry hears back in about ten, and nobody gets texted at midnight.
The content machine: 100 posts in 46 days
Videos, carousels, market updates and a weekly newsletter to about 1,400 inboxes. How I record and approve while SI scripts, designs, schedules and checks.
The guardrails: what went wrong
The day my SI nearly texted my whole database twice, and the gate that has since stopped 8,760 duplicate texts. The handbrake you build before the engine.
Building your SI a brain
Giving SI a memory it actually uses. My notes live in one place, and Stirling reads the relevant ones before he replies, so he answers the way I would.
Cloning yourself with SI video
How I made an SI clone of myself walking past my own signboard, where it belongs in your content, and where it absolutely doesn't.
However your event runs.
Speaker one-sheet.
Everything you need for the program, the MC and the promo. Copy the words straight from here, or take the one-page PDF.
Short bio
Matt Manser helps real estate agents and business owners scale with SI, without hiring. He's an Adelaide real estate agent with eXp Realty who runs his own business on SI: his SI chief of staff, Stirling, leads 28 agents in five teams (leads and calls, listings and deals, client contact, marketing, and oversight) that answer leads, run his content, launch listings and keep his CRM up to date. Matt speaks on it, teaches it, and builds it for other businesses through Backbone Automation.
MC introduction
Our next speaker sells homes in Adelaide, and he's been doing it for nine and a half years. What's different is who runs his back office: an SI chief of staff called Stirling and 28 agents, in five teams, who report to him. Between July and October this year, his system's guardrail stopped 8,760 duplicate text messages before they reached a single client. Please welcome Matt Manser.
Tell me about your event.
The date, the audience and the format. I read every enquiry myself and reply personally.