Matt Manser

Matt Manser

SI operator

I help real estate agents and business owners scale with SI, not more staff.

Others teach SI. I run on it.

Real estate agent · Speaker · Trainer
Founder, Backbone Automation

Signature talk

How I Run a Real Estate Business on SI

The full system, live: my SI chief of staff, the 28 agents in five teams behind him, and the gate that stopped 8,760 duplicate texts. Next comes the workshop, The SI Back Office, in one sitting. Get on the waitlist.

With Stirling, my SI chief of staff
Text WORKSHOP to 0437 044 433 Book me to speak
29SI agents on staff
8,760duplicate texts stopped
100posts in 46 days

Track record

10 Oct 2026My own business, measured: 29 SI agents, 9,409 texts sent, 8,760 duplicates stoppedFrom the system's own logsMeasured Aug 2026Backbone Automation's first client went liveDone-for-you SI system, built and runBackbone

Work with me

SpeakingHow I Run a Real Estate Business on SI. Keynotes, workshops, panels, podcasts.→ Speaker one-sheetBio, topics and MC intro. One-page PDF.→ Backbone: done for youThe system I run on, built into your business. From $550/mo.→ $495The SI Back Office workshopLearn it in one sitting. Text WORKSHOP for the waitlist.→ $97The Back Office LabA group, a new build every month. Text me to ask.→ Book a 30-minute call

The proof

Meet StirlingMy SI chief of staff. 28 agents in five teams report to him.→ Watch my SI cloneNot me. My SI clone, walking past my own signboard.→ 100 posts in 46 daysThe content machine, live on Instagram.→ The system, by the numbers134 tools, 110 scheduled jobs, 9,409 texts sent.→ ★★★Client reviews on RateMyAgentStill selling homes in Adelaide.→

Free guides

How I made my SI cloneCLONE The 6 setups I run, with the promptsSYSTEM 21 things I wish I'd knownFAILED The handbrake checklistHANDBRAKE The lie-detector checklistCHECK 7 questions before you pay for any SI agentOWN The missed-call SI checklistCALLS

Or comment the keyword on any of my posts and Georgie sends it by DM.

Watch & read

The blogPlain-English posts on using SI in real estate.→ YouTubeSI behind the scenes, plus Adelaide property.→ The weekly newsletterRead by about 1,400 inboxes every week.→

The day job

Selling in Adelaide?Matt Manser Real Estate, eXp Realty. 9.5 years local.→