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Matt ManserSI

My whole back office: how a real estate agent can organise Claude into watchers, doers and a gate

Day 20 of 21 Days of SI. The structure behind my back office, explained plainly: watchers notice things, doers do the work, and a gate checks everything before it reaches a client.

This is everything that runs my business while I'm at an open home.

Not a single clever app. A team. Watchers notice things, doers do the work, and a gate checks anything before it reaches a client. Twenty-eight agents, one chief of staff, and me.

For nineteen days this series has been about single jobs. One folder, one prompt, one finished result. Today is about what happens when you have enough of those jobs that they need organising. That's when it stops being a tool you use and starts being a back office.

A quick note on words, as always. I call it SI, super intelligence. Most people say AI. When I say SI I mean tools like Claude, made by Anthropic.

Why it needs a shape

Once you've handed over a few jobs, you hit a new problem. Which job runs when? Who checks the output? What happens if two of them want to do the same thing?

If you don't answer those questions, you end up with a pile of separate tasks you have to babysit. You've swapped doing the admin for managing the admin. That's not much of a win.

The fix is the same one any business uses when it grows past one person. You give everyone a role.

The three roles

Every agent in my back office fits into one of three roles. That's the whole idea. It's simple on purpose.

Watchers notice things

A watcher's job is to keep an eye on something and speak up when it changes. It doesn't act. It just notices.

In an agent's world, that might be an inbox, a set of listings, a calendar, or a list of follow-ups. The watcher's only question is "has something happened that someone should know about?"

Keeping watchers separate matters. Something that only looks can't accidentally send, change or delete anything.

Doers do the work

A doer gets handed a job and produces the finished thing. A draft reply. A tidied document. A summary. A report.

This is the part most people picture when they think of SI. But on its own, a doer just waits. Pair it with a watcher and it has something to work on without you starting it.

The gate checks before it reaches a client

This is the most important role, and the one people skip.

Anything a doer produces that's going to a client goes through a gate first. The gate checks it against your rules. Is it accurate? Is it the right person? Does it say anything it shouldn't? Has it already been sent?

If it passes, it goes. If it doesn't, it stops and waits for a person. That person is me.

The chief of staff and me

Sitting across all of them is one chief of staff. In my case, that's Stirling. Its job is to coordinate the others and keep me across what matters, so I'm not checking twenty-eight things myself.

And then there's me. I set the rules, I make the calls the gate sends my way, and I do the part of the job that should always be a person: the relationships.

Why this matters for an agent's week

Our week doesn't happen at a desk. It happens at open homes, appraisals, in the car and on the phone. The admin doesn't stop while we're out. It just piles up.

A back office with this shape keeps moving while you're away from the desk. Watchers keep watching. Doers keep drafting. And the gate means you're not trusting it blindly. Anything that reaches a client has been checked first, and anything uncertain comes back to you.

That's the difference between automation that worries you and automation you can actually leave running.

The Day 20 prompt

Prompt
(No prompt today, walk through the org chart.)

There's no prompt to copy today, and that's deliberate. This episode isn't a job to hand over. It's the map that all the other jobs sit on.

Here's what each part of that line is telling you:

  • "No prompt today." Before you add more jobs, step back and look at the ones you already have. You don't need Claude for this part. You need a pen.
  • "Walk through." Go through it slowly, one role at a time. Watchers, doers, gate, chief of staff, you.
  • "The org chart." Draw it like you'd draw a team. Who notices, who does, who checks, who decides. If you can't draw it, it isn't organised yet.

Try it yourself

You can sketch your first version in one sitting.

  1. List your recurring admin. Every job that comes up week after week. Don't sort it yet, just write it down.
  2. Mark each one W, D or G. Is it something to notice (watcher), something to produce (doer), or something to check before it goes out (gate)? Most jobs turn out to be a watcher and a doer joined together.
  3. Write your gate rules. A short list of what must be true before anything reaches a client. Plain sentences are fine. Accurate details, right person, nothing sent twice, anything unsure comes to you.
  4. Pick one pair to build first. One watcher and one doer that go together. Set it up the way earlier episodes showed: one narrow folder, a clear brief, and "show me your plan first".
  5. Put yourself in as the gate to start. Until you trust it, every output comes to you before it goes anywhere. Loosen that later, one rule at a time.
  6. Ask Claude to review your chart. Add the folder with your sketch in it and ask Claude to point out gaps, overlaps, or anything that reaches a client without a check. Tell it not to change anything.

Draw it on paper first. It's much easier to fix a box on a page than a job that's already running.

Keep the safety habits

The bigger the system, the more these matter, not less.

  • One narrow folder per job. Each agent gets access to what it needs and nothing else. As agents we hold a lot of personal information about clients, and the rules about how that's handled depend on where you work.
  • Approvals on for anything that sends, spends or deletes. That's what the gate is for. Nothing goes out, gets paid for, or disappears without passing it.
  • "Show me your plan first." Every new job starts with a plan you can read before anything happens.

Watchers that only look, doers that only draft, and a gate that only lets checked work through. Each piece is safe on its own, which is what makes the whole thing safe to leave running.

Where to go from here

You don't need twenty-eight agents. You need one watcher, one doer and a gate, with you in the middle. Get that working, then add the next pair. The org chart grows one box at a time.

Tomorrow is the last day of the series, and we'll pull it all together.

Missed yesterday? Day 19: Texting my AI from the car

Every prompt from the series is on my free prompts page, with a new one each day as the episodes go up, ready to copy.